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In the first phase of our project we have been working on researching what are the most relevant competences that students of Arts & Humanities faculties lack and would like to develop in order to have a more entrepreneurial approach to their life, projects, job. This research is today very relevant not only for Arts & Humanities but in general for Creative Industries and the future of work.

In this framework we share with this article the research Creativity and the Future of Skills from the Creative Industries Policy and Evidence Centre (PEC), written in partnership with Nesta researchers. The PEC is led by Nesta and is funded by the Arts & Humanities Research Council as part of the UK Government’s Industrial Strategy. The Centre works to support the growth of the UK’s creative industries through independent research and policy recommendations.

The research has been conducted through analysis of job advertisement in UK and give an insight of the competences searched from the sector and from other organizations not from the creative sector when recruiting employees

Looking at 39 transferable skills, creativity is consistently identified as the most significant predictor for the likelihood of growth for an occupation between now and 2030. Other transferable skills include communication skills, team building, and successfully meeting deadlines.

Alongside creativity, organisational and management skills are positively linked to the likelihood of the growth of an occupation. These skills are also found to be important complements to creativity, leaving creative jobs with even better prospects.

In contrast to creativity, and those skills mentioned above, requirements for other transferable skills – such as being detail-oriented, having customer service skills and basic computer skills – turn out to be negatively linked to an occupation’s prospects for growth.

The research also analyses how the word creativity is being used in the job market. It finds that there is a strong demand for ‘creativity’ in particular occupations. Although others have argued that the term is ubiquitous, ‘creativity’ is barely mentioned in the majority of adverts.

The research also reveals that demand for ‘creativity’ isn’t confined to occupations defined as ‘creative’ by the Department for Digital, Culture, Media and Sport (DCMS). Occupations for  which employers frequently request ‘creativity’ but are not included in the DCMS’s Creative Occupations list include:

  • Florists
  • Print finishing and binding workers
  • Bakers and flour confectioners
  • Chefs
  • Hairdressers and barbers

UK has always been at the forefront of research in the sector but what about the other European countries? If you are curious do not miss our report soon to be published.

The full research “Creativity and the Future of Skils” can be downloaded here.