Graphic design student combines passion for martial Arts and design

Second-year graphic design student, combines passion for martial Arts and design, to launch bespoke fightwear apparel business

Daniel Huxtable (20), a third dan black belt who has three world titles to his name, established Fightwear Store UK in early 2016, alongside his design studies at University of Wales Trinity St David and his role as an instructor at G&K Martial Arts Academy.

Daniel’s website Fightwear Store UK offers custom-designed martial arts and boxing gear which feature Daniel’s exclusive Points Fighter branding. Customers can choose from a large selection of unique clothing, kick boots and gloves, which feature designs including Welsh flags, Japanese anime and camo prints.

Where Daniel really brings his design skills to the fore is the ‘Design Your Gear’ section of Fightwear Store website, which allows customers to submit a brief or specification of what they want their kit to look like. Daniel then refines design mock-ups for review, which are then manufactured by his suppliers.

“I’ve always been business focused and love to keep my mind busy at all times, so it was always an ambition of mine to run my own company and be my own boss”, says Daniel.

“Being able to combine my love of martial arts and graphic design into the formula for a successful business is a dream come true.”

After doing his A-levels at Gower College Swansea, Daniel enrolled at University of Wales Trinity St David to study graphic design, where his interest in business led him to Kathryn Penaluna, the Enterprise Manager at the University, whose role it is to support students past and present to become more entrepreneurial thinkers and gain employable skills ready for the world of work or to set-up their own business.

Kathryn has guided Daniel in pursuing his entrepreneurial dreams and she introduced him to the Welsh Government support initiative Big Ideas Wales.

Daniel commented: “I had heard of Big Ideas Wales on social media but Kath really introduced me to the organisation, and made me understand the scope and scale of what they do. Like Kath they have been really supportive in helping me get my brand off the ground”.

Kath is currently working on the AHEH project  (Arts and Humanities Entrepreneurship Hubs) a European project which aims to promote entrepreneurship in arts and humanities students. The Project will set up a number of hubs in Universities across Europe with the aim of giving students the skills and confidence to succeed.

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Welsh Government’s Big Ideas Wales programme encourages young people aged between 5 and 25 to develop entrepreneurial skills and start a business. Part of the Business Wales Service, it is part funded by the European Regional Development Fund. For more information, visit

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