Interview to Walter Martín Gálvez Robles – Management and Innovation in the CCI

Interview to Walter Martín Gálvez Robles. He studied the Master of Cultural Management and Creative Industries at the University of Alcalá (UAH).

Here you can find the transcription in English of the interview:

Describe your activity/ work/ project

I am a doctoral student in the line of research on knowledge management, innovation, and entrepreneurship. Also, I am doing my research in Cultural and Creative Industries (CCI) being part of projects that promote collaborative cultural networks. 

Describe the path you took to get from university to your current role – what were the biggest challenges and how did you overcome them?

At the university I reflected on how the Cultural and Creative Industry can be improved, the challenges of the impact generated in the CCI during the crisis of 2008 that left some consequences were in themselves, was to understand how the environment, the industry and companies, as well as startups.

The challenge is to transform creatives into potential entrepreneurs and that through collaborative cultural networks they can connect with other networks of sectors that are transversal to their business processes (Creation, production, distribution, and marketing).

Learning in networks and their heterogeneity in the business of their participants are favorable for a better innovative performance in cultural and creative companies.

In order to overcome these challenges, it is important to implement transformational thinking throughout the cultural and creative field, taking into account four pillars of such thinking, the influence of market factors, technology, business competencies, and regulatory factors. (Copyright).

When you reflect on your education and training, what were the gaps in terms of preparing you for becoming a professional? And what were the most important skills that your education gave you to enter the job market or start your own project?

We are in a world with many changes, these affect the various environments where we are going to work, that is why I consider that the gap will always be there, what could be improved is to be able to visualize these changes and create an investigative capacity that allows us to get ahead in improving our professional skills.

However, in the situation that I passed the gap was business knowledge and being up to date with technological issues related to CCI. 

What were the most important skills that your education gave you to enter the job market or start your own project?

Part of the skills generated were thanks to teamwork, as well as management projects in culture, also the information provided on the real situation of how to finance a project and the circumstances in which the project does not achieve viability.

I consider that the fact of practicing and going through all the processes where the cultural and creative industry develops, whether from its categories such as the performing arts, visual arts, multimedia, books, press, advertising and architecture, help a lot for professional growth since You can see how these steps are carried out and improvements can always be proposed.

What “top tips” would you give arts and humanities students who are about to start their professional path?

I would advise not to be far from the situation of your environment, that is, it is important to see how the industries or business models where they are going to be developed at work will evolve. We are in an era of technological consumerization, also in a business digital democratization, as well as new business logics that imply new business competitive advantages. (We have to be in line with these trends).

Therefore, I recommend always generating contact networks related to your professional environment, as well as those that are part of all your business processes. Well, by being informed and identifying trends, they will be able to manage better job performance and thus achieve the goals that are proposed as professionals.